Why it matters
Your site boards are on every job. Your website should do as much work.
You put boards up outside every job and your name on the van, because you’re proud of the work. But big jobs like extensions and renovations don’t happen on impulse. Homeowners spend weeks researching, comparing builders and looking at past projects before they pick up the phone.
Your website is where you win or lose those jobs. A portfolio of finished projects, clear services and genuine reviews says “safe pair of hands” far better than a Facebook page ever can.
What your customers search for
The searches that bring in work.
Real customers type things like this every day. Here’s why each one matters, and what your website needs to win it.
High-value jobs start with research. A strong extension page puts you on the shortlist.
Cost questions come first. A helpful guide brings in serious customers early.
A dedicated page for each type of project gets found for each search.
People search for the outcome they want. Show the projects that match it.
Accreditations reassure. Display them clearly if you have them.
Reviews are often the deciding factor. Put your best ones front and centre.
The future of search
Now they’re asking AI too.
More people now ask ChatGPT, Gemini and other AI assistants to recommend a builder. The assistant reads local websites and names the two or three it can understand and trust.
If your prices are in a picture, your services aren’t listed, or you don’t say where you work, you won’t get mentioned. Every Site Sorted website is built to be read, by people and by AI.
Example questions.
What’s built in
Everything a builder’s website needs.
What it costs
A proper website, without the agency bill.
Agency and DIY figures are typical UK prices for a small business website.
Questions
Websites for builders and general contractors, answered.
More questions? See all our FAQs or get in touch.
Can my website show off my past projects?
Yes. We build a clean, fast portfolio around your photos, organised by type of job, so customers can see exactly what you do.
Will a website help me get bigger jobs?
Bigger jobs come from trust. A professional site with a strong portfolio, reviews and accreditations helps you get on the shortlist for extensions and renovations.
I don’t have time to write anything. Is that a problem?
Not at all. Send us your photos and a few details, and we’ll write it. You check it and say yes.
How much does a builder’s website cost?
£279 per site, no hidden fees. Ongoing care from £19 a month.
Get a free preview of your new site.
Enter your website and we’ll design a first look at your new homepage and send it over. If you like it, we’ll build the whole thing for £279.
We’ll show you what’s wrong before you spend a penny.![]()