Why it matters
You had your name signwritten on the van. Why stop there?
You’ve invested in the van, the livery, the tools and the qualifications. But when someone’s got water coming through the ceiling at 9pm, they don’t see your van. They grab their phone and search.
What they find in the next 30 seconds decides who gets the call. A slow, outdated site, or no site at all, sends them straight to the next plumber on the list. A clear one, with your number one tap away, gets you the job.
What your customers search for
The searches that bring in work.
Real customers type things like this every day. Here’s why each one matters, and what your website needs to win it.
Urgent jobs go to whoever looks available and is easy to call. Your number and call-out hours need to be the first thing they see.
People search the problem, not your trade. Pages that answer common problems bring in customers who’d never have searched “plumber”.
Price is a top question. Even a “from” price builds trust and stops tyre-kickers ringing you.
Customers check credentials. Show your Gas Safe registration number clearly.
Bigger jobs need proof. A gallery of finished bathrooms does the selling for you.
Small jobs lead to big ones. Being findable for them keeps your diary full.
The future of search
Now they’re asking AI too.
More people now ask ChatGPT, Gemini and other AI assistants to recommend a plumber. The assistant reads local websites and names the two or three it can understand and trust.
If your prices are in a picture, your services aren’t listed, or you don’t say where you work, you won’t get mentioned. Every Site Sorted website is built to be read, by people and by AI.
Example questions.
What’s built in
Everything a plumber’s website needs.
What it costs
A proper website, without the agency bill.
Agency and DIY figures are typical UK prices for a small business website.
Do plumbers really need a website if I’m busy from word of mouth?
Word of mouth still gets checked online. When someone’s recommended to you, they look you up first. A proper website turns that recommendation into a call instead of a doubt.
Can my website get me more emergency call-outs?
It can make you much easier to find and call. We make your number and availability obvious on a phone, and set your site up for the urgent searches people make.
I’m on the tools all day. Do I have to write anything?
No. Send us your current site or a few details and we’ll do the rest. You just check it and say yes. Changes later are by message.
How much does a plumber’s website cost?
£279 per site, no hidden fees. Ongoing care, including hosting, updates and changes, starts from £19 a month.
Get a free preview of your new site.
Enter your website and we’ll design a first look at your new homepage and send it over. If you like it, we’ll build the whole thing for £279.
We’ll show you what’s wrong before you spend a penny.